India Consuming Most Data To Download Torrents; Up to 1GB Per Day
Smartphone users in India are consuming an average 1GB data per 24-hour interval, from an average 7.4GB a month not long ago, and spending more than ninety minutes on online activities daily across the entry-level, mid and premium segments, a Nielsen Bharat study said on Thursday.
India has emerged amid the most preferred smartphone markets in the world owing to affordable handset prices and low-cost data penetration, triggering a huge replacement demand amidst the customers across segments, the "Nielsen Smartphone 2018" report added.
"The appearance of high-speed 4G Cyberspace, less-expensive mobile handsets and a correction in telephone call data charges have encouraged the speedy adoption of smartphones in Republic of india," said Abhijit Matkar, Director-Engineering science IPG – Nielsen Republic of india.
To come across the demand of the mass marketplace, new Chinese and Indian handset makers have launched affordable handsets which are nether Rs five,000.
"This sudden influx of affordable smartphones created a whole segment of new consumers who either upgraded from feature phones or were new mobile users altogether," Matkar said in a argument.
When information technology comes to app usage, chat and VoIP apps dominate usage across client segment followed by browser apps.
Interestingly, uTorrent Beta app dominates beyond categories when information technology comes of consumption of information, followed by YouTube across customer segments, the findings showed.
The smartphone users spend more than 90 minutes a solar day on online activities while the premium segment takes the usage upwards to 130 minutes per day.
"The price of handsets and information is emerging equally a remarkable surrogate for monitoring the e'er-widening set up of users and their smartphone usage, thereby facilitating business and marketing strategy for better return on investment (ROI)", Matkar added.
Despite the availability of economically-priced smartphones, boilerplate smartphone prices are still increasing.
"In fact, the average cost has steadily risen from about Rs 7,700 in 2015 to about Rs 10,000 in 2017," said the report.
The appetite for data consumption has risen over the last 15 to 18 months. The highest engagement occurs on apps that consume a lot of data like Facebook, WhatsApp Messenger, Instagram and Google Chrome, the report added.
Source: https://beebom.com/smartphone-users-india-1gb-data-average-per-day-utorrent/
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